When it comes to getting the word out about your business, a lot of us tend to hold back, thinking there’s only so much we can do.
It’s like we’re stuck in this mindset of scarcity, especially when it comes to posting on social media.
I mean, social media is free, right?
There are no rules about how often you can post or how many pages you can create.
You could literally have five different accounts on five different platforms and go all in on your marketing.
But the reality is, most people won’t do it, even though it’s free.
Being loud about your business and building a big brand comes down to how far you’re willing to go with it.
Once you start making money, you reinvest that into your business—better marketing, more salespeople, expanding your reach.
This is how you scale and grow.
I didn’t really get this until I simplified the whole process, and now my business is growing consistently, even when times are tough.
It’s all about creating a system that keeps bringing in revenue.
And here’s the thing—it doesn’t matter what you’re selling.
Whether it’s real estate or hair ties, the mechanism is the same.
When you’re loud about your business, people will notice.
Take any business that’s about to close; they’ll go all out, paying someone to stand on a corner spinning a sign, or putting up one of those big, wavy inflatable guys.
It’s all about visibility.
You can do the same online with social media, brochures, postcards—anything that gets eyes on your business.
The goal is to get people to inquire, and then it’s just about having conversations with them.
I used to overcomplicate this stuff until I started learning from younger entrepreneurs who were killing it in YouTube, e-commerce, or streaming.
They taught me that business doesn’t need to be complicated.
Here’s the simple truth:
- Create something people want or need. This is your product.
- Be unique, be loud, and be consistent. Make your business look good—this is your marketing.
- Talk to everyone who shows interest. Confirm what they already think about you and your product, then close the sale—this is your sales process.
- Reinvest in making your product better, your marketing bigger, and your sales smoother. This is how you grow.
That’s really it. Business is simple when you break it down.
If you want to learn more about how to simplify your business, click here to book your partner assessment call today.
